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Brand platform · 2025

Field Notes

An independent publication for the Australian landscape.

The brief

A foundation for meaningful momentum.

Field Notes needed a digital experience that could meet people where they are, while leaving room for what comes next. We worked closely with their team to find the simple idea at the centre of a complex challenge.

Client

Field Notes

Timeline

5 months

Outcome

3× growth in member subscriptions

Technology

Next.js, Sanity, Vercel

Our response

Designed to feel inevitable.

We made the essential visible. Each decision—an interaction, a word, a transition—was considered for the person on the other side. The result is a confident experience that makes a difficult job feel beautifully clear.

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